Resources & Engagement
Explore SSIA research findings, reports and webinar recordings examining how startups, investors and industry analysts interact.
All materials are ungated, free to use and free to share with attribution.
Have questions about the findings or interested in a private presentation and Q&A for your team or community? Get in touch. We're happy to share what we've learned – and curious to hear new questions.
FEATURED PUBLICATION
SSIA Key Findings 2022 and 2025
The essential insights from the first two SSIA research rounds
Eight findings covering early analyst engagement, investor-observed business outcomes, buyer trust and startup growth.
No data and graphs just concise explanations and practical implications.
PDF REPORTS
SSIA Research Report 2025
The latest addition of systematic startup AR insights
- Startups' highest rated AR use cases
- How Investors use Industry Analysts
- Benefits investors observe in startups that manage AR
- AR activity alignment to funding stages
- Startup AR investment
- Strategic implications for startups, investors, analysts, policymakers
- The most-used Industry Analyst firms
Each chapter contains a systematic breakdown of what we found, why it matters, practitioner view and key takeaways.
SSIA Research Report 2022
The first-ever SSIA study – complete report
- Startups' view of analyst independence and trustworthiness
- analyst motivations to listen to startups
- what drives AR readiness
- when do startups first appear in analyst research
- priorities for better briefings
- who should run AR in startups
- phased investment and plans for AR.
Each chapter contains a systematic breakdown of what we found and a practitioner view of what it means.
RECORDED WEBINARS
SSIA Webinar 2025
Full webinar on the 2025 findings
- Startups' highest-rated AR use-cases
- How Investors use Industry Analysts
- Benefits investors observe in startups that manage AR
- AR activity alignment to funding stages
- Startup AR investment
- Strategic implications for startups, investors, analysts, policymakers
- The most-used Industry Analyst firms
SSIA Webinar 2022
The first-ever SSIA study – full webinar
Startups' view of analyst independence and trustworthiness
Analyst motivations to listen to startups
What drives AR readiness
When do startups first appear in analyst research
Priorities for better briefings
Who should own AR in startups
Phased investment and plans for AR
ENGAGE WITH THE RESEARCH
Discuss the SSIA findings
Do you have questions or are you interested in exploring what the research means for your organisation or community? Get in touch with the research team to discuss specific findings on a quick call or opportunities for a dedicated presentation and AMA session with your team.
With researchers in Europe and the US, we can accommodate different time zones. Let's talk.